Audience Strategy

My audience should also be people who are present and active on social media. The goal is for this piece to be accessible to animal rights activists who would then post the image on their timeline/page/account to be seen by others who are more apathetic or even against animal rights. The goal of this piece is to inspire a respect and empathy for animals. This to me is the first and most important step towards becoming vegetarian. Because the image is suitable for many online platforms the goal is that it would spread itself among all of them. Those who are not on Instagram can view it from twitter, the older people can see it on Facebook, BuzzFeed can include it in an article to attract the snapchat followers etc.